Luis "King Louie" Mercado

Welcome! I'm Luis Mercado, a dedicated Digital Media Strategist with over a decade of experience in driving content strategies that resonate and engage. My journey in digital media began with a deep-rooted passion for sports, culture, media, and journalism, growing up as a proud Puerto Rican in Central New Jersey. This passion led me to HOT 97 and WBLS, where I've had the privilege of producing impactful content that goes beyond music and hip-hop, reaching into sports, lifestyle, gaming, entertainment, and more.

Starting as an intern with the Angie Martinez Show, I quickly advanced to the role of Senior Digital Media Manager, where I oversaw digital assets for HOT 97 and WBLS. My role involved managing key websites, creating and executing content calendars, and producing content for social media channels and YouTube. I'm proud to have led a talented team to achieve a 156% increase in pageview traffic and a 161% rise in unique visitors over three years.

Throughout my career, I've consistently demonstrated a strong work ethic, creative problem-solving, and a commitment to excellence in content production. My experience spans across managing editorial strategies, optimizing social media engagement, and collaborating with various departments to drive success in digital initiatives. My approach is highly adaptable, always seeking to learn, grow, and share knowledge with my team and peers.

I'm passionate about creating content that not only informs but also inspires and makes a difference in our communities. Whether working on major cultural events like Summer Jam or curating content that connects with audiences on a deeper level, I strive to push the boundaries of digital media and deliver results that matter.

Thank you for visiting my site. I look forward to connecting and exploring opportunities to create meaningful digital experiences together

Since middle school, I've had a passion for news and an intrigue in history. "Breaking Lu" was born in my role in the office at HOT 97 thanks to "Jen From BK" as others saw my passion to break news. As news rolled across my desk I'd run to the back to tell my colleagues to report, post on the website, and send the latest details to radio personalities to discuss on air.

Throughout the years I have been a part of breaking some of the biggest news over the past 10 years on websites and in radio.

TV & Radio Personality Megan Ryte coined the term for my skills. Standing for "king of digital", the term highlights multiple skills including digital strategizing for editorial optimization, social media, and production.